Wednesday, April 11, 2012

monday melbourne roundup - easter edition

I hope this post finds you well, relaxed and not wanting to stab yourself too much. I am finally back at work after almost a week off. I had a ball on the south coast of Sydney, at Werri Beach. Loads of laughing and swimming it was exactly what I needed. So not much of an update as all I did was lie around like a potato.

I'll use this opportunity to talk about coffee and the soy milk surcharge. As mentioned about a month ago I wanted to start asking about soy milk and why it was so much more. In Melbourne I get a strong soy latte which ranges from $3 to $4.50 which I think is a massive difference.

Over the past month I had A LOT of chats at all the cafes I go to about their pricing philosophy and products they use. Basically when it comes down to it soy milk is much more expensive, a litre of cows milk delivered can be as low as $1.10 where on the most expensive end of the scale Bonsoy is $4.50. The cost then varies between in house roasting or pre bought beans, house blends vs more expensive label blends.

When it comes down to it I guess it's what you feel comfortable in paying. The $4.50 coffee I buy is the best of all the coffee but I just feel $4.50 is too expensive for a single coffee so I wait till I get into the city to buy my $3 perfectly reasonable coffee.

How much is too much for a coffee? Do you think the cost of soy should be absorbed into the cafes overheads and a single same price for all coffees offered? What are your thoughts on this? Would love to hear them.

9 comments:

  1. I live in Auckland, nz and most soy coffees, regardless of latte or flat white, single or double shot are all $4.50. I think it really sucks. I'm a student and work in a cafe where I receive free coffee (soy included) when im working. But when I'm out and about I usually just purchase long blacks because I hate paying an extra $1.50 for a soy coffee! I hate the surcharge and usually look for places that have reasonably priced soy coffees. Just my thoughts :)

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  2. I live in Auckland too and soy surcharges can be ridiculous - I get a soy mocha and it can up to $5-6 dollars depending on the place which is madness. My daily coffee is $5 for a large which is really hard to justify but I do so on the grounds that I only buy one per day to get me through work, and make free plunger coffee at home on the weekends. I'm secretive about my coffee bill though!

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  3. I try to find places that don't have a surcharge. Regardless of the initial cost, there would be savings in storage due to the fact it doesn't need to be kept in the fridge. Given the amount of lactose intolerant people about, I think a coffee shop that charges up $1.00 for a splash of soy are dreaming! I'd say the surcharge days are numbered...

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  4. It's bullshit. Given that soy is only part of the market - and a small part at that - the higher costs could be absorbed into the profits being made from the cheaper moo-juice coffees. Additionally, a lot of places don't use Bonsoy, they use cheap as shit (& shit tasting) Vitasoy or other lower market soy milks, making their "Wah it's so expensive!" argument even more invalid.

    Coffee is traditionally where cafes make their profit, as the gap between cost of coffee beans & sale price is so large: a $3 coffee will make a profit of about $1.50, which is huge. Whilst I understand the struggle of the small hospitality business, I disagree that there should be any disparity between the cost of soy & moo-juice In coffee.

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  5. Ben has left a new comment on your post "monday melbourne roundup - easter edition":

    I try to find places that don't have a surcharge. Regardless of the initial cost, there would be savings in storage due to the fact it doesn't need to be kept in the fridge. Given the amount of lactose intolerant people about, I think a coffee shop that charges up $1.00 for a splash of soy are dreaming! I'd say the surcharge days are numbered...

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  6. I understand that cafes need to cover the additional cost of soy milk, but I've always thought that 50 cents extra was extortionate - even if the cafe uses Bonsoy, it only takes nine people to order soy coffees and then they're into making profit.

    I've had places where people have not charged me the surcharge, although it is clearly stated on the menu - in some cases it's just because I'm knonwn and (I assume!) like me; I wonder whether the other baristas are perhaps lactose-intolerant and so understand what it's like having to pay extra all the time. It's certainly frustrating!

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  7. NO reason to pay extra unless it's Bonsoy, which is actually more expensive, and even then paying more than 50c extra is extortion.

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  8. I'm in agreement with Lisa (and basically all of you) no reason for extra charge unless they use Bonsoy... and then you should be able to have the choice... thanks everyone for their comments!!

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  9. I agree, soy milk is the latest "fashion" item for some coffee shops to cash in on, just like syrups, marshmellow in hot choc etc etc-the cost to the consumer is quite high when added as an extra. If you have a black tea or black coffee, do you get a discount???

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